You Belong Here | TikTok
Canal Parade, Amsterdam
During Pride Amsterdam, we brought TikTok’s You Belong Here to life as a shared moment of visibility, expression and connection. A two day experience shaped with and for the community, where conversation and celebration existed side by side.
The programme opened with a series of panel talks, hosted by Aynouk Tan and guided by NikkieTutorials and Robbie Baauw. Voices from across the spectrum came together in open dialogue, in collaboration with Milkshake Festival and H&M. Stories were shared, perspectives exchanged, and space was held for what often remains unheard.
The following day moved onto the water. TikTok’s first Pride boat became a moving stage for performance and collective energy. Surrounded by the city, the community showed up in full colour and presence. An experience that felt both joyful and grounded, where TikTok stood not just as a platform, but as part of the culture it reflects.